SEO involves optimizing your website to improve its visibility in search engine results pages (SERPs). This includes on-page optimizations (like content and HTML tags) and off-page tactics (like backlink building) to increase organic (non-paid) traffic from search engines.

PPC is a model of online advertising where advertisers pay a fee each time their ad is clicked. It's a way of buying visits to your site rather than earning them organically through SEO. Platforms like Google Ads and Bing Ads allow advertisers to bid for ad placement in a search engine's sponsored links.

This involves using social media platforms (like Facebook, Instagram, Twitter, LinkedIn, etc.) to connect with your audience to build your brand, increase sales, and drive website traffic. It involves creating and sharing content, engaging with followers, running ads, and analyzing results.

Email marketing involves sending commercial messages to a group of people via email. It is often used to promote content, products, or events, as well as to build customer loyalty and trust. Effective email marketing campaigns are personalized, segmented, and provide value to recipients.

Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It aims to drive profitable customer action by providing useful information that addresses the audience's needs or challenges.

Web development encompasses the tasks involved in creating websites for the internet or an intranet. It includes web design (creating the look and feel of the website), web content development (writing and coding), network security configuration, and more.

Lead generation is the process of attracting and converting prospects into potential customers by using strategies like offering free resources, creating compelling landing pages, and utilizing online forms. Once leads are captured, they are nurtured through follow-up strategies like email marketing to guide them toward making a purchase.

Web design is a multidisciplinary field that involves the creation and maintenance of websites. It encompasses several aspects, including web graphic design, user interface (UI) design, authoring (including standardized code and proprietary software), user experience (UX) design, and search engine optimization (SEO).